Analytics Transformation
Designed automated BI and real-time performance visibility that reduced manual reporting effort and improved leadership response speed.
Senior commercial operator | London, UK
Turning GTM Data.
Sharpening Sales Focus.
Driving Decisions.
Business Insights, Revenue Operations and GTM Strategy leader helping commercial teams convert pipeline, forecasting and operating rhythm into clearer decisions and measurable action.
SS
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Commercial Translator
Turning complex GTM data into clear leadership narratives, decisions and next actions.
Operating Cadence Builder
Building RtB rhythms, QBR structures and governance forums that keep execution focused.
Growth Focus Partner
Improving pipeline quality, account prioritisation and territory focus across sales teams.
Senior Stakeholder Ally
Partnering with VP and C-suite leaders across Sales, Finance, Marketing, Product and Operations.
Key Strengths
Business Insights
Revenue Operations
Performance Analytics
GTM Planning
Stakeholder Influence
Career Highlights
Pipeline Quality and Sales Focus
Led account prioritisation and ICP-focused operating work to shift attention toward higher-value opportunities.
Executive Decision Support
Built QBR narratives, forecasting views and commercial recommendations for senior EMEA sales leadership.
Areas of Expertise
Business Intelligence
Revenue Operations
GTM Strategy
Forecasting
Pipeline Intelligence
Account Prioritisation
AI-Enabled Insights
CRM Governance
Executive Storytelling
Selected Achievements
Years Experience
Across BI, Sales Ops, RevOps and commercial strategy.
Reporting Efficiency
Reduced manual effort through automated dashboards and performance tracking.
Forecast Improvement
Built predictive models and revenue trend analysis to strengthen forecast confidence.
Faster Insights
Used GenAI and automation to accelerate strategic insight turnaround.
Impact Stories
Business stories, anonymised for external use.
Improving Pipeline Quality Across EMEA
Challenge: Sales focus was being diluted by below-threshold opportunities and inconsistent account prioritisation.
Action: Redefined targeting criteria and aligned leadership around high-value account focus.
Impact: Improved pipeline quality and helped teams spend more time on commercially meaningful opportunities.
Building a Weekly RtB Rhythm
Challenge: Leaders needed a clearer view of KPI movement, forecast risk and operational priorities.
Action: Established a weekly forum connecting Sales, Finance and Operations around shared performance signals.
Impact: Created a more disciplined operating cadence and faster course correction.
Creating Pipeline Intelligence Frameworks
Challenge: Teams needed a repeatable way to identify high-potential accounts and direct sales effort.
Action: Built segmentation, clustering, account scoring and dashboard frameworks.
Impact: Supported sharper territory planning, campaign focus and cross-functional alignment.
Experience Snapshot
Role-Fit Navigator
Relevant paths for hiring teams.
- Forecasting, pipeline governance and revenue visibility.
- Sales, Finance and Operations alignment around common KPIs.
- CRM data quality, operating cadence and leadership action tracking.
- BI dashboard automation, self-serve reporting and executive storytelling.
- Predictive models, segmentation frameworks and insight automation.
- Analytics team coaching, stakeholder influence and data governance.
- Account prioritisation, ICP focus, territory planning and target setting.
- QBRs, annual planning, OKR support and GTM performance narratives.
- Cross-functional partnering across Sales, Marketing, Finance and Product.
- Trusted partner to senior leaders on priorities, performance and decisions.
- Structured approach to ambiguity, operating rhythm and executive communication.
- Analytical spine for Chief of Staff, BizOps and commercial operations roles.
Education
MBA, Marketing & Information Technology
Jaypee Business School, JIIT University | 2009 - 2011
BBA, Computer Aided Management
JSS Academy of Technical Education, GGSIPU | 2006 - 2009
Hiring Team FAQ
What kind of problems do you solve?
Pipeline quality, forecast confidence, commercial focus, performance visibility and decision cadence.
How do you influence senior stakeholders?
By turning analysis into a clear narrative, naming the decision required and grounding options in trade-offs.
How do you use AI?
To accelerate insight synthesis, reporting, scenario analysis and workflow automation with governance and human judgement intact.